DraftKings S.E.R.V.E.S. Joins the Larry Fitzgerald Foundation to Help Those Impacted by Breast Cancer

“Pink ‘Em” Free-to-Play Pools Are Poised to Eclipse the Half-Million-Dollar Milestone in Total Donations Since the Program Began in 2019

BOSTON – Sept. 29, 2023 – DraftKings Inc. (Nasdaq: DKNG) today announced the company will once again team up with The Larry Fitzgerald Foundation this October through its DraftKings S.E.R.V.E.S program with a goal of raising $100,000 for breast cancer research and support for those impacted. Since launching the Pink ‘Em campaign five years ago, DraftKings’ month-long initiative has received over $430,000 in donations from customers through free-to-play, pick ‘em pools during the October NFL Sunday game slate.

“There is an enormous community that chooses DraftKings every week of the NFL season to engage with opening kickoffs, final whistles and each play in-between, but we recognize the significance of our reach and platform to go beyond entertainment alone,” said Matt Kalish, President, DraftKings North America. “Together with The Larry Fitzgerald Foundation and our customers, I look forward to achieving this October’s donation goal and supporting a vital cause for Breast Cancer Awareness Month.”

Pink ‘Em charity pools will be offered during Weeks 4 through 8 of the NFL Sunday schedule, and customers will be able to pick their team across each matchup to compete for a share of $5,000 in weekly DK Dollar prizes. For each of the first 20,000 pool entries weekly, DraftKings will donate $1 to The Larry Fitzgerald Foundation to fund breast cancer research along with support for people impacted by this disease.

According to the American Cancer Society, in 2023:

  • About 297,790 new cases of invasive breast cancer will be diagnosed in women.
  • About 55,720 new cases of ductal carcinoma in situ (“DCIS”) will be diagnosed.
  • About 43,700 women will die from breast cancer.
  • Breast Cancer is the leading cause of cancer death in the US for Black and Hispanic women and the second leading cause of cancer death in white women.
  • Male breast cancer survival rates for men are lower compared to those of women.

“This has been an inspiring collaboration over the past five years, and I appreciate all of the DraftKings customers who have played in these charitable pools to raise donations for our foundation,” said Larry Fitzgerald Jr. “Knowing we can address an important issue while also providing the type of fun, responsible experiences that exemplify DraftKings is a special combination.”

Entries for the opening NFL Pink ‘Em pool of 2023, to be held on October 1st, are now being accepted HERE, and there will be additional opportunities to get involved with Pink ‘Em during NFL Sundays on October 8th, 15th, 22nd and 29th.

Customers can learn more about DraftKings’ charitable initiatives and its DraftKings S.E.R.V.E.S. program by visiting its website HERE.

About DraftKings

DraftKings Inc. is a digital sports entertainment and gaming company created to fuel the competitive spirit of sports fans with products that range across daily fantasy, regulated gaming and digital media. Headquartered in Boston, and launched in 2012 by Jason Robins, Matt Kalish and Paul Liberman, DraftKings is the only U.S.-based vertically integrated sports betting operator. DraftKings’ mission is to make life more exciting by responsibly creating the world’s favorite real-money games and betting experiences. DraftKings Sportsbook is live with mobile and/or retail sports betting operations pursuant to regulations in 23 states and in Ontario, Canada. The Company operates iGaming pursuant to regulations in 5 states and in Ontario, Canada under its DraftKings brand and pursuant to regulations in 3 states under its Golden Nugget Online Gaming brand. DraftKings’ daily fantasy sports product is available in 44 states, certain Canadian provinces and the United Kingdom. DraftKings is both an official daily fantasy and sports betting partner of the NFL, NHL, PGA TOUR and UFC, as well as an official daily fantasy partner of NASCAR, an official sports betting partner of the NBA and an authorized gaming operator of MLB. Launched in 2021, DraftKings Marketplace is a digital collectibles ecosystem designed for mainstream accessibility that offers curated NFT drops and supports secondary-market transactions. In addition, DraftKings owns and operates Vegas Sports Information Network (VSiN), a multi-platform broadcast and content company. DraftKings is committed to being a responsible steward of this new era in real-money gaming with a company-wide focus on responsible gaming and corporate social responsibility.

About The Larry Fitzgerald Foundation
Established in 2005, the mission of The Larry Fitzgerald Foundation is to support youth education and breast cancer awareness by providing equitable access and support for underrepresented families and communities both nationally and internationally. For more information visit TheLarryFitzgeraldFoundation.org

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